Recently, we saw a lot of viral marketing videos put up with great responses from the viewers. What was missing, however, was the call to action part. You see when you put up a very creative and interactive video that will change the way and the world of advertising, you do expect something out of the ordinary.
A missed call to action in your viral campaign is a missed opportunity. One video became a viral sensation in a short time resulting in millions of views on YouTube. But, there were no links that would drive traffic to a sales page and no information. They only showed a link to a Facebook page, and wherein a call to action was definitely missing. Many individuals are also sharing this experience with their friends through email, Twitter and Facebook. This is a successful viral marketing effort. Only thing they missed the opportunity of making sales.
If there was a simple link to their site or information to guide people to their sales page, it would have been sufficient. The user was also so focused on interacting with the video that the brand got subsided. People were so engrossed with the ad that the brand name was already forgotten.
It was a wonderful ad, frankly, it was more than wonderful and they got the free exposure that is required in viral campaign but they failed to help their consumers recall their brand behind the ad campaign.
A missed call to action in your viral campaign is a missed opportunity. One video became a viral sensation in a short time resulting in millions of views on YouTube. But, there were no links that would drive traffic to a sales page and no information. They only showed a link to a Facebook page, and wherein a call to action was definitely missing. Many individuals are also sharing this experience with their friends through email, Twitter and Facebook. This is a successful viral marketing effort. Only thing they missed the opportunity of making sales.
If there was a simple link to their site or information to guide people to their sales page, it would have been sufficient. The user was also so focused on interacting with the video that the brand got subsided. People were so engrossed with the ad that the brand name was already forgotten.
It was a wonderful ad, frankly, it was more than wonderful and they got the free exposure that is required in viral campaign but they failed to help their consumers recall their brand behind the ad campaign.
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