Recently, we saw a lot of viral marketing videos put up with great responses from the viewers. What was missing, however, was the call to action part. You see when you put up a very creative and interactive video that will change the way and the world of advertising, you do expect something out of the ordinary. A missed call to action in your viral campaign is a missed opportunity. One video became a viral sensation in a short time resulting in millions of views on YouTube. But, there were no links that would drive traffic to a sales page and no information. They only showed a link to a Facebook page, and wherein a call to action was definitely missing. Many individuals are also sharing this experience with their friends through email, Twitter and Facebook. This is a successful viral marketing effort. Only thing they missed the opportunity of making sales. If there was a simple link to their site or information to guide people to their sales page, it would have been sufficient. The us...
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