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Showing posts from October, 2010

Most Effective Link Building Strategies

Link building can be really difficult if you don't know how to go about it. A lot of hard work is involved and there are many pitfalls on the way to achieving the perfect link. The main strategy to be kept in mind is that if one page is relevant to your keyword, the site will be relevant for you. Make sure you get a link there. The following strategies will help you get that perfect link: 1.Analyzing competition always helps. Your competitors rank above you only because of their links. Therefore, it is good to know which web sites link to your competitor’s web sites and the anchor text that they are using. This will help you link these web sites as another link source. 2.For good ranking, it is always important to find relevancy between your web sites and the web sites of those companies that are being ranked for your keyword. If a web page is linked to a top ranking web site, chances are that even your web site will be ranked high if it gets a backlink from the web page. 3.A good ...

The Repercussions of Plagiarism

Plagiarism is an extremely big problem in the fields of writing and academics. Its personal as well as societal consequences are very diverse. There are many penalties for those caught plagiarizing, and these punishments vary from institution to institution and from organization to organization. The repercussions of plagiarism may vary from a simple warning to even being expelled from the school or removed from an organization. As far as personal consequences are concerned, being caught plagiarizing can be very embarrassing. Those who plagiarize are generally considered to frauds or phonies and cheats who have not an original thought to pass on. However, plagiarism can also be viewed as theft by some people. Apart from stealing somebody else's writings, the plagiarizer can in many cases, deprive a person of being rightfully employed. As far as societal consequences are concerned, plagiarism is looked upon as a big problem. It is rampant in academic institutions and content writing ...

Missing Call to Action in Viral Marketing Video – A Bad Idea

Recently, we saw a lot of viral marketing videos put up with great responses from the viewers. What was missing, however, was the call to action part. You see when you put up a very creative and interactive video that will change the way and the world of advertising, you do expect something out of the ordinary. A missed call to action in your viral campaign is a missed opportunity. One video became a viral sensation in a short time resulting in millions of views on YouTube. But, there were no links that would drive traffic to a sales page and no information. They only showed a link to a Facebook page, and wherein a call to action was definitely missing. Many individuals are also sharing this experience with their friends through email, Twitter and Facebook. This is a successful viral marketing effort. Only thing they missed the opportunity of making sales. If there was a simple link to their site or information to guide people to their sales page, it would have been sufficient. The us...