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Showing posts from November, 2010

Viral Marketing - Start Buzzing

Viral marketing may be defined as any online marketing technique that induces users or websites to pass on an indirect marketing message to other users or sites, thus creating a potentially exponential growth in the messages effect and visibility. One example of a successful viral marketing campaign is Hotmail. A company that's now owned by Microsoft often promotes its own advertiser's and service messages, in every users email notes. No matter what people say about viral marketing, we cannot deny the fact that these types of campaigns generate a huge amount of brand awareness and buzz, whether they are carried out offline or online. Here are some basic handy tips that will most definitely help you out in your viral marketing campaign. They are: 1.Giveaways - Don't we all just love things that are free? The word 'Free' itself makes everyone happy. The giveaway model always works. But more importantly it works well both on the online commercial platform and off it. 2...

The Principles of Viral Marketing

Viral marketing can be described as a strategy that is used to spread information by word of mouth. It encourages individuals to pass on marketing messages to other people. This helps in creating potential for growth in a message's growth and influence. This strategy has the advantage of multiplying rapidly. It is also referred to as “creating a buzz”, “network marketing”, “leveraging the media”, etc. A classic example of successful marketing campaign will be Hotmail. This is the first free email service. The strategy they used was very simple. They started by dishing out free email accounts and services. Then they attached an advertisement for a free email service along with their URL. The people who received mails and messages from the already existing Hotmail users found out about their service and eventually started signing up for themselves. However you do it, it is important to remember the following principles for effective viral marketing. All these campaigns need not inclu...

A Three Step Formula for an Effective Keyword Research

Professional keyword research is important because it helps you understand the search terms that are used by the customers who are interested in buying your products or use your services. Also it helps you identify which of these keywords have more competition in the Internet arena. A good research will also help you realize if there are any opportunities that let you utilize keywords that are less popular and help in boosting the growth of relevant traffic. 1.The First Step: This is the step that requires you to brainstorm all the search terms that have potential. You can do this by browsing through the content present on your site. You can also come up with a term or a key phrase that best describes the product that you are offering. Next, formulate a list that contains all the probable search terms your users can key in while looking up your product. You can also take insights from your competitors' web sites. If they rank high, you can always incorporate their techniques for en...